Our Firm

Who We Are.

Watkins Ross is a 100% employee-owned consulting, actuarial and administration firm providing services for employer or union sponsored retirement benefit and health plans. We serve approximately 700 clients including one-person professional service corporations, multi-employer plans, and group health plans covering thousands of plan participants.

Watkins Ross was established in 1948. Our corporate office is located in Grand Rapids, MI with satellite offices in Wisconsin and New Orleans. We serve clients nationwide.


Our retirement plan team is experienced in designing | implementing | administering many types of retirement plans, including cash balance, pension, profit sharing, ESOP, and non-qualified plans. The rules and regulations that govern this industry are complex and the penalties for noncompliance can be substantial. Our team is skilled at educating our clients and communicating these complex issues in a way that is understandable, allowing clients to focus on the success of their businesses.

Our health pan team specializes in financial reporting for Postemployment Benefit Plans Other Than Pension (OPEB) and Incurred but Not Reported (IBNR) reserve liabilities. We can assist you in pre-funding considerations and other cost control strategies to help you manage your retiree health plan obligations.


The diversity of our client base and service offerings equips us to help clients address multiple concerns. Working with a diverse client base gives us a unique and broad perspective regarding the challenges and opportunities faced by various businesses. We recognize that each client has different objectives and deserves customized services tailored to meet their goals. Our team helps clients achieve these goals by helping them implement successful retirement and health care programs, recognize emerging trends and understand regulatory changes that may impact their bottom line.

Watkins Ross is a unique firm offering unique solutions with a fee structure designed to integrate affordability and value. The diverse skill set of the Watkins Ross team enables us to consult on various retirement and health plan related concerns a client has. As a 100employee-owned company, each employee has a personal stake in the success of our firm and is committed to assisting our clients in planning for the future by identifying the value of, and managing the costs and obligations associated with, employee retirement and health benefit plans.