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Watkins Ross

Getting You Back To
What You Love Most

Watkins Ross is a 100% employee-owned consulting, actuarial and administration firm providing services for employer or union sponsored retirement benefit and health plans. We serve approximately 700 clients including one-person professional service corporations, multi-employer plans, and group health plans covering thousands of plan participants.

Watkins Ross was established in 1948. Our corporate office is located in Grand Rapids, MI with satellite offices
in Wisconsin and New Orleans. We serve clients nationwide.

Who We Help

From designing your first retirement plan, to maintaining a plan for years, we help small and mid-sized employers with their retirement plan needs. Our health plan team assists you with strategies to help you manage your retiree health plan obligations.

How We Help

The regulations that govern this industry are complex and the penalties for noncompliance can be substantial. We make sure you understand what is required to keep your plan in compliance and the options that are available as your business changes.

The WR Approach

As a 100% employee-owned company, our employees have a personal stake in the success of your firm. We understand that your business is unique. Our diverse experience enables us to consult on your various retirement and health plan related questions.

Our Team

The Faces of Watkins Ross

At Watkins Ross, each client is assigned a top-level associate who works closely with members of our Client Management Team. This collaborative team based approach utilizes the range and experience of our staff to ensure every client receives the highest level of consultative, actuarial and administrative services.

Christian R. Veenstra, FCA, ASA, MAAA, EA


Christian Veenstra is Co-President of Watkins Ross. Chris has been with the firm since 1991 and is credited with building the retiree medical plan division of the company. As Co-President, Chris Veenstra oversees all aspects of Watkins Ross. 

David E. Paauwe, MSPA, EA


David Paauwe is Co-President of Watkins Ross. Dave has been with the firm since 1999 and is responsible for developing the company’s cash balance plan business. As Co-President, Dave Paauwe oversees all aspects of Watkins Ross. 

David Bosch


David Bosch is a Consultant at Watkins Ross. David has been with the firm since 1999 and serves as the primary consultant in the ESOP, Defined Contribution and Cash Balance divisions of the company. David is an active member of the ESOP Association and the Michigan Chapter of the ESOP Association.

Leah A. Dudley, MAAA, ASA

Health Actuary

Leah Dudley is a Health Actuary at Watkins Ross. Leah joined the firm in 2016 and provides actuarial services to health care plans.  Leah is an Associate Member of the Society of Actuaries and a Member of the American Academy of Actuaries. She has provided health plan actuarial services since 1990.

Joey Shackelford, MAAA, ASA

Health Actuary

Joey Shackelford is a Health Actuary at Watkins Ross. He provides actuarial services to retiree health care plans.  Joey is an Associate Member of the Society of Actuaries and a Member of the American Academy of Actuaries. He has provided health plan actuarial services since 2014.

Marianne Evans

Relationship Manager 

Marianne Evans is a Relationship Manager at Watkins Ross. Marianne has been with the firm since 2000 and provides consultative, value-based service to clients on our WRight Choice open architecture platform. Marianne develops and maintains relationships with retirement plan clients and investment advisors in order to exceed client service and retention standards. 

Sheila Freund, QKA

Manager & Compliance Coordinator

Sheila Freund is a Manager and Compliance Coordinator at Watkins Ross. Sheila has been with the firm since 1993 and oversees the defined contribution department. Sheila leads the team of Retirement Plan Administrators responsible for performing a variety of administrative, analytical, and recordkeeping functions; plus serves as consultant on 401(k) plan compliance related issues. 

Troy A. Schnabel, FCA, ASA, MAAA, EA

Enrolled Actuary

Troy Schnabel is an Enrolled Actuary at Watkins Ross. Troy has been with the firm since 2013 and provides actuarial services to governmental, single employer and multiemployer pension plans. As a pension actuary, Troy oversees all facets of a defined benefit plan’s administration including cost projections, termination studies, and annual valuation reports.

Our Contribution

For A Better Community

We believe we have an obligation to the community and industry we serve. 

Contributing To A Green Future

We believe it’s important to be environmentally conscious and reduce our carbon footprint. We are committed to decreasing consumption and limiting our waste.

Charity Committee

Our employees are committed to giving back to the community. The employee-run charity committee raises money during the year to support various organizations.

WR Sponsorship Program

Our goal is to financially equip local organizations to meet their community objectives and to encourage the education and advancement of industry professionals.